Ben Affleck manned the drive-thru at a random Dunkin’ in Massachusetts. Hilarity ensued.
the :30 ran DURING THE SUPER BOWL
But there was more than enough footage for social content, including a 60 second extended cut “outtakes” version that kept the conversation going, well after the final whistle.
This work appeared in the days leading up to the game on social and out of home to tease Ben’s appearance.
The campaign kinda blew up. And we have the case study to prove it.
One Show – 2023 - Merit - Social Media
USA Today Ad Meter – Super Bowl - #4 - Dunkin’ Something’s Been Brewin’